Posts Tagged ‘6110’

Let’s never get lost again!

Thursday, March 27th, 2008

In today’s Times of India, Nokia the mobile giant has released an ad in the front page for their new handset “6110 Navigator”. The punch line of the ad is “LET’S NEVER GET LOST AGAIN”.

I believe the ad is highlighting two things.
a) The GPS feature of the handset and most importantly
b) Its also highlighting the human being’s vaccum in his heart that says to him sometimes or always that he’s lost in this world and this handset will fill that void and in turn will give the individual a high that says yes, “Now I can never get lost”. (more…)

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