Blog@GraceJunction

Baby girl… What has become of her! No one wants her! Not even the one who gave her birth! Why is this happening?? Just because the nation and the society thinks that “she” is a burden! Burden to be brought up, burden to get married off, and then the burden of taking care of her even after her marriage! Why doesn’t a nation or its people take men and women equally?? It is because we have accepted it that way!? No one wants to break the boundary. Everybody wants to play safe!

When young, I mean not married, people fight for the cause “Save the Girl Child” but what about when it comes to self!?  “Are they still able to stand for the cause? No is the answer. Pressurized by the (in law) family, by the society for the want of the boy child to continue their family heritage et cetera, they also give in! What is there in the continuation of the family!? Gandhiji’s heir are here among us….but who cares for them….no one ……! (more…)

The Times Group had outclassed rivals at the Abby Nite in Mumbai— powered by a brilliant ad campaign done by Grey Worldwide, centered around saving the girl child, which appeared in The Times of India, Ahmedabad edition, in October-November 2006. With five golds and one silver, the ‘Jaago Gujarat’ campaign was a clear winner in the category of Public Service Advertising at the Ad Club of Mumbai’s 40th Abby Awards function at Royal Turf Club.

The Times of India, Ahmedabad edition’s ‘Jaago Gujarat-Save the Girl Child’ campaign, one of the most successful and long-running examples of positive activism for a social cause, also swept the UNFPA-Laadli Media Awards for Gender Sensitivity 2006-07. In the western region awards, TOI-Ahmedabad won the award for the “Best Campaign on the issue of Sex Selection by a Media Group.” Special correspondent Radha Sharma, who spearheaded the campaign, bagged the award for best reporting in the category of ‘News Features-Print Media in English Newspapers’. Advertising agency Grey Worldwide bagged an award for the ‘Best Public Service Advertisement in Print’ for the advertisement campaign around the girl child issue in TOI-Ahmedabad.

Some campaign! Everyone bagged something or the other! (more…)