Blog@GraceJunction

Rise Up has a new ID, a new logo.

The  Kite is a culturally significant symbol of rising up. In the whole of India, Gujarat is the place where kite flying is done with most fanfare. Kite is very dear to a Gujarat resident. We thought it apt to include that as a part of the logo. The colors represent the vibrancy of the event and diversity of population that it is relevant for.

The text font is modern and coveys a sense of urgency. The red in the text “rise” denotes urgency and the blue in “up” denotes heights. The tilt in the text reinforces the urgency in the call to ‘Rise Up’.

With all these elements working together to convey the message, “Rise Up”, the logo on the whole though flat and silent, is still a loud and clear proclamation of its intent.

The rectangle defines the shape for recall and the golden yellow sets a backdrop of a sunrise! The rounded edges make it more casual and youth-ish. (more…)

Every morning I approach the news papers with the fear of getting de-sensitized. Today for instance, The Times of India, Ahmedabad Edition carried news about an act of unnatural proportions – Man having sex with a calf! The matter was brought in to light due to the animal protection activists you may read the entire article here.

Thank God, there are at least some people in the society (People for Animal) who think that there is something called as evil / wrong and the matter was brought to light. A voiceless animal found some one who could fight for its cause; unfortunately our big mouthed society has none! (more…)

I wasn’t so scared and afraid earlier during the day as I was now, driving down nervously, with my senses on peak alert, searching everywhere for any signs of rioters and trouble makers. We sneaked thru the streets very close to my house, and I could see all around my house burning cars and trucks, stone strewn streets, shattered glass. I choked, my tongue stuck on the roof, trying very hard to gulp my spit as my mind began to recreate the images of what transpired during the day, when my wife made a distress call. Sobbing uncontrollably and tearful, she was scared and terrorized, while locking her self up in the confines of our house.

I had never attended a call like this before and those moments seem permanently etched in my memory. I was at the factory up on a giant machine, explaining it all to a foreign customer whom I had picked up at the airport early in the morning. While I left home it was all ok, the air was a bit tense but as I drove further from my house I did sense the turmoil in the air. I drove past people, up in small mobs and saw shattered windshields and glass all over the streets. I just reminded myself of God’s love and protection on our lives and confidently drove past all of it, seemingly ignoring it all. (more…)