Posts Tagged ‘backmasking’

Games People Play

Friday, July 4th, 2008

In 1957, a Fort Lee, (New Jersey) drive-in theater flashed the words ‘DRINK COLA COLA’ and ‘EAT POPCORN’ for 1/3000th of a second every 5 seconds throughout the movie during a 6-week run of the film Picnic. This was the brainchild of NY market researcher, James Vicary, who boasted that Coke sales in the lobby increased 58% and that popcorn sales rose 18%!

An avalanche of criticism from outraged citizens and congressmen produced more research on the subject. Known as “Subliminal Messaging“, conflicting results have come out on this and it has been argued ever since. (more…)

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