Blog@GraceJunction

In 1957, a Fort Lee, (New Jersey) drive-in theater flashed the words ‘DRINK COLA COLA’ and ‘EAT POPCORN’ for 1/3000th of a second every 5 seconds throughout the movie during a 6-week run of the film Picnic. This was the brainchild of NY market researcher, James Vicary, who boasted that Coke sales in the lobby increased 58% and that popcorn sales rose 18%!

An avalanche of criticism from outraged citizens and congressmen produced more research on the subject. Known as “Subliminal Messaging“, conflicting results have come out on this and it has been argued ever since. (more…)

I was reading in an English daily how Coca Cola had come out of the blues with it’s new CEO at the helm and how they have come out of the Dipping sales and profits with the focused approach on aggressive marketing of it’s product ! Also how it’s Coke Zero brand, primarily targeted at the youths is planned to change the dynamics of the company!

Another article said how the new generation was focused on getting it picture perfect and zero flab when it comes to their bodies and how the models across the world are thinning down to the extent, you will be excused to think that they are representing Somalia or some other drought effected country! Although there are many activists crying foul against this gross neglect of their health, but nothing so far deters them from being the best in their modeling careers! Jo diktha hai wahi biktha hai (What is seen, gets sold) goes the old saying for many marketing professionals but that stands true for the generation today. (more…)