Blog@GraceJunction

The young India is already behaving in a very different way than their parents. They are earning younger, and working in myriad “new age” professions e.g. dance and fitness instructors, radio and TV jockeys, adventure tourism, cooking, grooming, gaming, modeling, acting, counseling besides, of course, retail and IT and other emerging sectors. They are making good money too.

More and more of them are becoming millionaires and the age they reach there is coming down too. The IT sector especially is offering almost double the salary than any other stream and the growth too is about 20% per annum, which is again higher than any other stream. Every mother is now looking for a software professional for her daughter! These class, who were considered to be geeks and nerds and not exactly – the marriage material, are now the most sought after lot. Money, and big money at that, is causing major social and cultural shifts. (more…)

Yesterday, I was introduced to this essential protein that I have had in me all my life and knew nothing about! In fact, its there in you, and in everyone who ever lived!

My friend tells me, if we were to make a man with brick and mortar, Laminin, the protein would be the mortar. It is the protein that holds everything in our body together. Really? There is enough and more about Laminin on the internet.

Laminin is a protein found in the “extracellular matrix”, the sheets of protein that form the substrate of all internal organs also called the “basement membrane”. It has four arms that can bind to four other molecules. The three shorter arms are particularly good at binding to other laminin molecules, which is what makes it so great at forming sheets. The long arm is capable of binding to cells, which helps anchor the actual organs to the membrane. (more…)

The Times Group had outclassed rivals at the Abby Nite in Mumbai— powered by a brilliant ad campaign done by Grey Worldwide, centered around saving the girl child, which appeared in The Times of India, Ahmedabad edition, in October-November 2006. With five golds and one silver, the ‘Jaago Gujarat’ campaign was a clear winner in the category of Public Service Advertising at the Ad Club of Mumbai’s 40th Abby Awards function at Royal Turf Club.

The Times of India, Ahmedabad edition’s ‘Jaago Gujarat-Save the Girl Child’ campaign, one of the most successful and long-running examples of positive activism for a social cause, also swept the UNFPA-Laadli Media Awards for Gender Sensitivity 2006-07. In the western region awards, TOI-Ahmedabad won the award for the “Best Campaign on the issue of Sex Selection by a Media Group.” Special correspondent Radha Sharma, who spearheaded the campaign, bagged the award for best reporting in the category of ‘News Features-Print Media in English Newspapers’. Advertising agency Grey Worldwide bagged an award for the ‘Best Public Service Advertisement in Print’ for the advertisement campaign around the girl child issue in TOI-Ahmedabad.

Some campaign! Everyone bagged something or the other! (more…)