Blog@GraceJunction

Samir, are you there? Whenever you read my message, give me a call. Switch on the TV and look at the news. All of them are covering it. They say that the police and the media are still trying to figure out, who is the culprit.

My whole house is glued to the TV set and it is giving me nervous moments. Do you even remember what we did last night? How will you, you were so drunk, that I had to drag you out of the party and hurl you in to my car. Yesterday, it all started when you had more than your normal intake of alcohol. You got in to a fight with a guy on the dance floor. His group of friends charged on you and then what followed was total chaos. (more…)

India’s biggest fast moving consumer goods brand at street price, or in retail value, may no longer be a dairy product, but surprisingly liquor. United Spirits Ltd’s flagship McDowell’s has an estimated retail value of around 950 million pounds ($ 1.9 billion) edging past GCMMF’s Amul milk products with an estimated retail value of $ 1.5 billion. Although the debate is whether liquor can be considered as an FMCG product, AC Nielsen survey which is considered as the official data publishers for the FMCG business does not consider liquor as a product, but the industry is arguing that the same should be considered as a product looking at the fact that the product has a very similar distribution play compared to the FMCG products.

Well my take on the matter is, when the consumer has given his verdict that liquor is more ‘fast moving than milk’ then there should be no doubt whether to consider liquor as a fast moving consumer good. (more…)