Posts Tagged ‘Serpant’

Milk’in’ the young?

Thursday, April 3rd, 2008

India’s biggest fast moving consumer goods brand at street price, or in retail value, may no longer be a dairy product, but surprisingly liquor. United Spirits Ltd’s flagship McDowell’s has an estimated retail value of around 950 million pounds ($ 1.9 billion) edging past GCMMF’s Amul milk products with an estimated retail value of $ 1.5 billion. Although the debate is whether liquor can be considered as an FMCG product, AC Nielsen survey which is considered as the official data publishers for the FMCG business does not consider liquor as a product, but the industry is arguing that the same should be considered as a product looking at the fact that the product has a very similar distribution play compared to the FMCG products.

Well my take on the matter is, when the consumer has given his verdict that liquor is more ‘fast moving than milk’ then there should be no doubt whether to consider liquor as a fast moving consumer good. (more…)

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