A Case of the Skippies
Sunday, November 18th, 2007Skippies is the market research term for young teens with earnings and (or) purchasing power, and there is no mistaking their influence in the buying decision anymore. And it is not just restricted to products that they buy for personal use. Whether itβs a car, a TV, breakfast cereal or gum, the young members in the family have a definite view on most purchase decisions.

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