Posts Tagged ‘Vodafone’

Generation Zoozoo!!

Thursday, May 14th, 2009

 

Finally Vodafone seems to have found the nemesis for the ‘Pug”. Hutch, the ex-name of Vodafone, was known for its pug, a dog that followed its owner everywhere, conveying the ‘where ever you go, our network follows’ punchline. The pug was such a hit that Hutch couldn’t keep the pug out of any of its strategies and ads! I mean literally, whatever Hutch did, the pug followed! The pug tried to enter the Vodafone camp after Hutch was bought by Vodafone. However, Ogilvy & Mather finally seem to have come to the rescue with a new mascot(s), thus paving the way for the last and final departure of the good old pug ‘Chika’. (more…)

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